From inc.com
Midas Touch combines archaeology, ancient ingredients, and nostalgia, giving the craft brewer a story competitors can’t easily recreate
An archaeologist discovered a 2,700-year-old beer. Soon, it may be available at grocery stores across the U.S.
Earlier this month, Dogfish Head brought back one of its most-requested beers, Midas Touch. The beer-wine-mead hybrid was inspired by remnants found in ancient drinking vessels associated with King Midas. It was originally released by the brewer in 1999 as part of its Ancient Ales series.
The series re-created historic beverages through archaeological research and traditional ingredients. Patrick McGovern, a biomolecular archaeologist, oversaw the research.
“Of all our rare beers, Midas Touch is by-far the most beloved by drinkers,” Sam Calagione, the founder and brewer of Dogfish Head, told Inc. “Since we last brewed Midas, we’ve received countless messages and comments from our followers across our social media channels, as well as from guests that have visited our properties in Delaware, all begging us to bring this deliciously complex beer back.”
The brew is 9 percent alcohol by volume. A company press release highlights its notes of barley, honey, white Muscat grapes, and saffron. Those elements are inspired by a millennia-old beverage enjoyed by King Midas, the ruler of Phrygia, in what is now Turkey.
During the excavation of a tomb associated with King Midas, McGovern found a preserved drinking vessel containing remnants of the original drink. Through chemical analysis, the researchers were able to determine the liquid’s likely composition and ingredients.
“While Dogfish Head was one of the first modern craft breweries to brew with interesting, exotic ingredients, it was so cool learning that millennia ago, our ancestors were doing that very same thing,” Calagione told Inc.
Why this ancient beer matters to Dogfish Head now
The revival of this beloved brew is a reminder of what has made Dogfish Head so distinctive for so many years, Neil Reid, a professor at the University of Toledo and craft beer researcher, told Inc.
“Long before today’s craft market became saturated with hazy IPAs, hard seltzers, and limited-edition variants, Dogfish Head established its reputation through experimentation, unusual ingredients, and historically inspired brewing projects,” he said. “Bringing back one of its most iconic beers reinforces that identity and helps the brewery stand apart from competitors.”
He added that the beer’s greatest asset is its story.
“While many breweries can promote quality ingredients and skilled brewing, very few can connect their product to archaeology, ancient history, and scientific research. In an era when consumers are often buying experiences and stories as much as flavour, that kind of authenticity is a powerful differentiator.”
A larger industry shift
Reid added that this revival also reflects a larger shift within the craft beer industry.
“As category growth has slowed and competition for consumer attention has intensified, breweries have increasingly turned to limited releases, anniversary beers, collaborations, and revived favourites to create excitement. Scarcity encourages immediate purchases, while nostalgia provides a marketing advantage that entirely new products rarely enjoy.”
The success of this revival will come down to three drivers of consumer interest, Reid said: nostalgia, scarcity, and storytelling.
“Long-time fans remember it, newer drinkers discover it, and its archaeological origin gives it a compelling and credible narrative,” Reid told Inc. “Together, those qualities help explain why revivals and limited-edition releases have become increasingly valuable tools for established craft breweries seeking to maintain relevance and stand out in a highly competitive marketplace.”
Calagione agreed, telling Inc. that “there’s definitely interest in the lore of drinking a beer similar to what King Midas himself would have been drinking almost 3,000 years ago, but it’s the beer’s flavour profile that I believe keeps people coming back for more.”







/filters:format(webp)/spiritz/media/media_files/2026/09/22/hik-craft-meads-2026-09-22-16-39-49.jpg)
/filters:format(webp)/spiritz/media/media_files/2026/09/22/mead-mavericks-amar-and-hemant-2026-09-22-16-46-00.png)
/filters:format(webp)/spiritz/media/media_files/2026/09/22/hik-craft-meads-new-2026-09-22-16-55-13.jpg)
/filters:format(webp)/spiritz/media/media_files/2026/09/22/hik-craft-meads-2026-09-22-16-59-42.jpg)