From stuff.co.nz/the-press
Two young Christchurch men are creating a buzz around mead.
The Buzz Club is a new mead business by Christchurch entrepreneurs Wilbur Morrison, 22, and Edward Eaton, 23. Mead is a type of alcohol formed from honey.
The pair said they were in the “development stage” but were well on their way. Their brew was already being sold in Christchurch supermarkets and liquor stores, and they aimed to break into New Zealand’s other major cities next.
In its simplest form, mead is a mixture of yeast, water and honey. Morrison and Eaton said the difference with their product was the range of flavours and alcohol percentages they were producing to suit a multitude of palates.
Morrison, an agricultural science student at Lincoln University, was working as a beekeeper when he sought a more profitable way to make the most out of his honey.
He and some mates brewed his first batch of mead in a garage as “a bit of fun” about 18 months ago.
Eaton, a business marketing major and close friend of Morrison's, joined the young brewer and took over the business’ social media and advertising campaign, while Morrison managed logistics.
To keep up with demand after settling on a few different flavours, the pair contracted all production to a local brewer in Hornby, where they conducted regular tastings and quality control.
Their mead first entered Sumner supermarkets about four months ago and the feedback so far had been “better than we thought”, Morrison said.
“The biggest issue is that people don’t actually know what mead is,” he said.
“Our goal is to make it as different and accessible as possible.”
Mead is argued to be the world’s oldest form of alcohol and is created by fermenting honey with water, sometimes with various fruits, spices, grains, or hops. The alcoholic content ranges from about 3.5 per cent to more than 18 per cent. Most of the beverage's fermentable sugar is derived from honey.
The Buzz Club mainly produced a session mead, which is a 5.5 per cent alcohol volume, dry, sparkling mead. It was brewed using native New Zealand honey and included added fruit juice to complement the natural fruity and floral honey flavours. It was now available across 14 supermarkets and liquor stores in Christchurch and on the company’s website.
Morrison and Eaton’s next goal was to break into Auckland and Wellington stores.
The boys had got some competition. Towards the end of last year, Wanaka entrepreneur Chanelle O'Sullivan, 32, launched Borage + Bee Meadery, brewing a modern New Zealand version of traditional mead wine.
The Buzz Club was supported by the Te Ōhaka centre for young startup
businesses. The centre was involved in a variety of Christchurch
startups including an international sports software brand and fruit picking robot company.
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