From trendhunter.com
Lyme Bay Sparkling Mead Comes in Two Flavours with a 3.5% ABV
The Lyme Bay Sparkling Mead range is a series of new low-alcohol refreshments announced by the UK-based mead producer that are crafted with spring and summer-ready flavour profiles.
The drinks come in two flavours including Raspberry Lemonade and Strawberry & Elderflower, which are each canned and have a 3.5% ABV to accommodate casual drinking occasions. This responds to consumer lifestyle changes, while the canned packaging maximizes convenience for enjoyment in place of conventional ready-to-drink (RTD) cocktails or sessionable beer varieties.
The drinks come in two flavours including Raspberry Lemonade and Strawberry & Elderflower, which are each canned and have a 3.5% ABV to accommodate casual drinking occasions. This responds to consumer lifestyle changes, while the canned packaging maximizes convenience for enjoyment in place of conventional ready-to-drink (RTD) cocktails or sessionable beer varieties.
The two new additions to the Lyme Bay Sparkling Mead range are being launched in the UK through the brand's website in a direct-to-consumer (D2C) manner for £2.75 per can. The products are targeted towards Gen Z consumers who gravitate towards canned varieties that are convenient, but no less flavourful.
Trend Themes
1. Low-alcohol Innovations - The increasing demand for low-alcohol beverages is creating opportunities for unique flavour profiles that appeal to health-conscious consumers.
2. Canned Beverage Convenience - The shift towards canned packaging offers a convenient alternative to traditional bottled beverages, aligning with on-the-go consumer lifestyles.
3. Flavourful Mead Infusions - Crafting modern mead with playful flavour combinations like Raspberry Lemonade ensures these beverages resonate with consumers seeking novel taste experiences.
Industry Implications
1. Alcoholic Beverages - Expanding the category of low-alcohol options within the alcoholic beverage market addresses the emerging consumer preference for moderation.
2. Direct-to-consumer Retail - Leveraging direct-to-consumer sales channels allows producers to reach targeted demographics with tailored marketing and product offerings.
3. Packaging Solutions - Innovative packaging solutions in the form of canned beverages meet consumer demand for portability and ease of consumption.
